Kevin Cantrell

identity / June 18th (2012) / 12.02 PM / from Florensac - France / Fiona Apple new single / Aiga 2010 project designed in collaboration with Arlo Vance ( / via

London pleasure Gardens by filthymedia

identity / may 30th (2012) / 7.20 PM / from Bali Buddha in Bali


Filthy Media create this unusual identity... They explains : London Pleasure Gardens (LPG), the major new 20 acre site is opening its doors for the very first time on Saturday 30th June 2012 in the heart of Olympic East London. The colossal project has transformed this forgotten stretch of wasteland into a bonafide wonderland, ready to host a plethora of innovative, world-class art and culture events.

Having received the commission to develop a branding package for LPG, our initial research looked at the pleasure gardens that existed in London between the 17th and 19th Centuries. These were communal spaces where people from all walks of life converged to listen to music, admire paintings, stroll and drink. 

Working closely with LPG creative director Hugo Toland, we selected a palette of typography and imagery from this period that reflected the ornate and overly-embellished style of the time. We then contrasted the old with the new, bringing in neon signage for the word ?Pleasure? and setting the logo in front of the London skyline.

The branding package includes the logo in dressed, header and stamp variations, website design and a palette of extended illustrations to be used throughout core branding and marketing.

Super Furry new logos

identity / may 27th (2012) / 11.34 AM / from Kafe - Bali / on flickr



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